Famous Mobile Brands In the World!!!! Top 5

 Introduction:

                                        Hi all I'm BalaMurugan I'm going to write a blog in the idea of Mobile Brands In World...
 
Ah, In our everyday life we use mobile phones especially in online classes so we don't know about the mobile phones where does it come from and what are the specials of the mobile company where does it origin and let's see now. Top 5 companies



1)Samsung :



        Founder: Lee Byung-chul                                               Founded: 1 March 1938, Daegu, South Korea
        Headquarters: Suwon-si, South Korea     Subsidiaries: Samsung ElectronicsCheil WorldwideMORE

The Samsung Group (Korean삼성) is a South Korean multinational conglomerate headquartered in Samsung TownSeoul.[1] It comprises numerous affiliated businesses, most of them united under the Samsung brand, and is the largest South Korean chaebol (business conglomerate). As of 2020, Samsung has the 8th highest global brand value.

Samsung was founded by Lee Byung-chul in 1938 as a trading company. Over the next three decades, the group diversified into areas including food processing, textiles, insurance, securities, and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into five business groups – Samsung Group, Shinsegae Group, CJ Group and Hansol Group, and Joongang Group.

Notable Samsung industrial affiliates include Samsung Electronics (the world's largest information technology companyconsumer electronics maker and chipmaker measured by 2017 revenues),] Samsung Heavy Industries (the world's 2nd largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T Corporation (respectively the world's 13th and 36th largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the world's 14th largest life insurance company), Samsung Everland (operator of Everland Resort, the oldest theme park in South Korea)[ and Cheil Worldwide (the world's 15th largest advertising agency, as measured by 2012 revenues).



History

1938–1970

Lee Byung-chul, founder of Samsung

In 1938, during Japanese-ruled KoreaLee Byung-chul (1910–1987) of a large landowning family in the Uiryeong county moved to nearby Daegu city and founded Mitsuboshi Trading Company (株式会社三星商会 (Kabushiki gaisha Mitsuboshi Shōkai)), or Samsung Sanghoe (주식회사 삼성상회). Samsung started out as a small trading company with forty employees located in Su-dong (now Ingyo-dong). It dealt in dried-fish, locally-grown groceries and noodles. The company prospered and Lee moved its head office to Seoul in 1947. When the Korean War broke out, he was forced to leave Seoul. He started a sugar refinery in Busan named Cheil Jedang. In 1954, Lee founded Cheil Mojik and built the plant in Chimsan-dong, Daegu. It was the largest woollen mill ever in the country.[citation needed]

Samsung diversified into many different areas. Lee sought to establish Samsung as a leader in a wide range of industries. Samsung moved into lines of business such as insurance, securities, and retail.

In 1947, Cho Hong-jai, the Hyosung group's founder, jointly invested in a new company called Samsung Mulsan Gongsa, or the Samsung Trading Corporation, with the Samsung's founder Lee Byung-chull. The trading firm grew to become the present-day Samsung C&T Corporation. After a few years, Cho and Lee separated due to differences in management style. Cho wanted a 30 equity share. Samsung Group was separated into Samsung Group and Hyosung Group, Hankook Tire and other businesses.

In the late 1960s, Samsung Group entered the electronics industry. It formed several electronics-related divisions, such as Samsung Electronics Devices, Samsung Electro-Mechanics, Samsung Corning and Samsung Semiconductor & Telecommunications, and made the facility in Suwon. Its first product was a black-and-white television set.[citation needed]

1970–1990

The SPC-1000, introduced in 1982, was Samsung's first personal computer (sold in the Korean market only) and used an audio cassette tape to load and save data – the floppy drive was optional.[19]

In 1980, Samsung acquired the Gumi-based Hanguk Jeonja Tongsin and entered telecommunications hardware. Its early products were switchboards. The facility was developed into the telephone and fax manufacturing systems and became the center of Samsung's mobile phone manufacturing. They have produced over 800 million mobile phones to date.The company grouped them together under Samsung Electronics in the 1980s.

After Lee, the founder's death in 1987, Samsung Group was separated into five business groups—Samsung Group, Shinsegae Group, CJ GroupHansol Group and the JoongAng Group. Shinsegae (discount store, department store) was originally part of Samsung Group, separated in the 1990s from the Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics), Hansol Group (Paper/Telecom), and the JoongAng Group (Media). Today these separated groups are independent and they are not part of or connected to the Samsung Group. One Hansol Group representative said, "Only people ignorant of the laws governing the business world could believe something so absurd", adding, "When Hansol separated from the Samsung Group in 1991, it severed all payment guarantees and share-holding ties with Samsung affiliates." One Hansol Group source asserted, "Hansol, Shinsegae, and CJ have been under independent management since their respective separations from the Samsung Group". One Shinsegae department store executive director said, "Shinsegae has no payment guarantees associated with the Samsung Group".

In the 1980s, Samsung Electronics began to invest heavily in research and development, investments that were pivotal in pushing the company to the forefront of the global electronics industry. In 1982, it built a television assembly plant in Portugal; in 1984, a plant in New York; in 1985, a plant in Tokyo; in 1987, a facility in England; and another facility in Austin, Texas, in 1996. As of 2012, Samsung has invested more than US$13,000,000,000 in the Austin facility, which operates under the name Samsung Austin Semiconductor. This makes the Austin location the largest foreign investment in Texas and one of the largest single foreign investments in the United States.

In 1987, United States International Trade Commission order that the Samsung Group of South Korea unlawfully sold computer chips in the United States without licenses from the chip inventor, Texas Instruments Inc. The order requires Samsung to pay a penalty to Texas Instruments within the coming weeks. Otherwise, sales of all dynamic random access memory chips made by Samsung and all products using the chips would be banned in the United States. The ban includes circuit boards and equipment called single-in-line packages made by other companies that use D-RAM's made by Samsung with 64,000 or 256,000 characters of memory. It also covers computers, facsimile machines and certain telecommunications equipment and printers bearing either of the Samsung chips.

1990–2000

Since 1990, Samsung has increasingly globalised its activities and electronics; in particular, its mobile phones and semiconductors have become its most important source of income. It was in this period that Samsung started to rise as an international corporation in the 1990s. Samsung's construction branch was awarded contracts to build one of the two Petronas Towers in Malaysia, Taipei 101 in Taiwan and the Burj Khalifa in United Arab Emirates. In 1993, Lee Kun-hee sold off ten of Samsung Group's subsidiaries, downsized the company, and merged other operations to concentrate on three industries: electronics, engineering and chemicals. In 1996, the Samsung Group reacquired the Sungkyunkwan University foundation.

Samsung became the world's largest producer of memory chips in 1992 and is the world's second-largest chipmaker after Intel (see Worldwide Top 20 Semiconductor Market Share Ranking Year by Year). In 1995, it created its first liquid-crystal display screen. Ten years later, Samsung grew to be the world's largest manufacturer of liquid-crystal display panels. Sony, which had not invested in large-size TFT-LCDs, contacted Samsung to cooperate, and, in 2006, S-LCD was established as a joint venture between Samsung and Sony in order to provide a stable supply of LCD panels for both manufacturers. S-LCD was owned by Samsung (50% plus one share) and Sony (50% minus one share) and operates its factories and facilities in Tanjung, South Korea. As of 26 December 2011, it was announced that Samsung had acquired the stake of Sony in this joint venture.

Compared to other major Korean companies, Samsung survived the 1997 Asian financial crisis relatively unharmed. However, Samsung Motor was sold to Renault at a significant loss. As of 2010, Renault Samsung is 80.1 percent owned by Renault and 19.9 percent owned by Samsung. Additionally, Samsung manufactured a range of aircraft from the 1980s to the 1990s. The company was founded in 1999 as Korea Aerospace Industries (KAI), the result of a merger between then three domestic major aerospace divisions of Samsung Aerospace, Daewoo Heavy Industries and Hyundai Space and Aircraft Company. However, Samsung still manufactures aircraft engines and gas turbines.

2000–present

The prominent Samsung sign in Times Square, New York City

In 2000, Samsung opened a development center in Warsaw, Poland. Its work began with set-top-box technology before moving into digital TV and smartphones. The smartphone platform was developed with partners, officially launched with the original Samsung Solstice line of devices and other derivatives in 2008, which was later developed into Samsung Galaxy line of devices including Notes, Edge and other products.

The Samsung Group's chairman, Lee Kun-hee (left), with South Korean President Park Geun-hye, 2013

In 2007, former Samsung chief lawyer Kim Yong Chul claimed that he was involved in bribing and fabricating evidence on behalf of the group's chairman, Lee Kun-hee, and the company. Kim said that Samsung lawyers trained executives to serve as scapegoats in a "fabricated scenario" to protect Lee, even though those executives were not involved. Kim also told the media that he was "sidelined" by Samsung after he refused to pay a $3.3 million bribe to the U.S. Federal District Court judge presiding over a case where two of their executives were found guilty on charges related to memory chip price-fixing. Kim revealed that the company had raised a large number of secret funds through bank accounts illegally opened under the names of up to 1,000 Samsung executives—under his own name, four accounts were opened to manage 5 billion won.

In 2010, Samsung announced a ten-year growth strategy centered around five businesses. One of these businesses was to be focused on biopharmaceuticals, to which has committed 2,100,000,000,000.

In first quarter of 2012, Samsung Electronics became the world's largest mobile phone maker by unit sales, overtaking Nokia, which had been the market leader since 1998.

On 24 August 2012, nine American jurors ruled that Samsung Electronics had to pay Apple $1.05 billion in damages for violating six of its patents on smartphone technology. The award was still less than the $2.5 billion requested by Apple. The decision also ruled that Apple did not violate five Samsung patents cited in the case. Samsung decried the decision saying that the move could harm innovation in the sector. It also followed a South Korean ruling stating that both companies were guilty of infringing on each other's intellectual property. In first trading after the ruling, Samsung shares on the Kospi index fell 7.7%, the largest fall since 24 October 2008, to 1,177,000 Korean won. Apple then sought to ban the sales of eight Samsung phones (Galaxy S 4G, Galaxy S2 AT&T, Galaxy S2 Skyrocket, Galaxy S2 T-Mobile, Galaxy S2 Epic 4G, Galaxy S Showcase, Droid Charge and Galaxy Prevail) in the United States which has been denied by the court.

As of 2013, the Fair Trade Commission of Taiwan is investigating Samsung and its local Taiwanese advertising agency for false advertising. The case was commenced after the commission received complaints stating that the agency hired students to attack competitors of Samsung Electronics in online forums. Samsung Taiwan made an announcement on its Facebook page in which it stated that it had not interfered with any evaluation report and had stopped online marketing campaigns that constituted posting or responding to content in online forums.

In 2015, Samsung has been granted more U.S. patents than any other company – including IBM, Google, Sony, Microsoft and Apple. The company received 7,679 utility patents through 11 December.

The Galaxy Note 7 smartphone went on sale on 19 August 2016. However, in early September 2016, Samsung suspended sales of the phone and announced an informal recall. This occurred after some units of the phones had batteries with a defect that caused them to produce excessive heat, leading to fires and explosions. Samsung replaced the recalled units of the phones with a new version; however, it was later discovered that the new version of the Galaxy Note 7 also had the battery defect. Samsung recalled all Galaxy Note 7 smartphones worldwide on 10 October 2016, and permanently ended production of the phone the following day.

In 2018, Samsung launched the world's largest mobile manufacturing facility in Noida, India, with guest of honour including Indian Prime Minister Narendra Modi.

 Source: Wikipedia


2) Apple:


Founders: Steve JobsSteve WozniakRonald Wayne  Founded: 1 April 1976, Los Altos, California, United States.

Apple Inc. is an American multinational technology company that specializes in consumer electronicscomputer software, and online services. Apple is the world's largest technology company by revenue (totaling $274.5 billion in 2020) and, since January 2021, the world's most valuable company. As of 2021, Apple is the world's fourth-largest PC vendor by unit sales, and fourth-largest smartphone manufacturer. It is one of the Big Five American information technology companies, alon

1976–1984: Founding and incorporation

In 1976, Steve Jobs co-founded Apple in his parents' home on Crist Drive in Los Altos, California.[22] Although it is widely believed that the company was founded in the house's garage, Apple co-founder Steve Wozniak called it "a bit of a myth".[23] Jobs and Wozniak did, however, move some operations to the garage when the bedroom became too crowded.[24]
Apple's first product, the Apple I, designed by Steve Wozniak, was sold as an assembled circuit board and lacked basic features such as a keyboard, monitor, and case. The owner of this unit added a keyboard and wooden case.
The Apple II Plus, introduced in 1979, designed primarily by Wozniak

Apple Computer Company was founded on April 1, 1976, by Steve JobsSteve Wozniak, and Ronald Wayne as a business partnershipThe company's first product is the Apple I, a computer designed and hand-built entirely by Wozniak. To finance its creation, Jobs sold his only motorized means of transportation, a VW Microbus, for a few hundred dollars, and Wozniak sold his HP-65 calculator for US$500 (equivalent to $2,274 in 2020). Wozniak debuted the first prototype at the Homebrew Computer Club in July 1976. The Apple I was sold as a motherboard with CPURAM, and basic textual-video chips—a base kit concept which would not yet be marketed as a complete personal computer.[31] It went on sale soon after debut for US$666.66 (equivalent to $3,032 in 2020).[32][33][34][35][36]:180 Wozniak later said he was unaware of the coincidental mark of the beast in the number 666, and that he came up with the price because he liked "repeating digits".[37]

Apple Computer, Inc. was incorporated on January 3, 1977,[38][39] without Wayne, who had left and sold his share of the company back to Jobs and Wozniak for $800 only twelve days after having co-founded Apple.[40][41] Multimillionaire Mike Markkula provided essential business expertise and funding of US$250,000 (equivalent to $1,067,683 in 2020) to Jobs and Wozniak during the incorporation of Apple.[42][43] During the first five years of operations, revenues grew exponentially, doubling about every four months. Between September 1977 and September 1980, yearly sales grew from $775,000 to $118 million, an average annual growth rate of 533%.[44][45]

The Apple II, also invented by Wozniak, was introduced on April 16, 1977, at the first West Coast Computer Faire.[46] It differs from its major rivals, the TRS-80 and Commodore PET, because of its character cell-based color graphics and open architecture. While early Apple II models use ordinary cassette tapes as storage devices, they were superseded by the introduction of a 5+14-inch floppy disk drive and interface called the Disk II in 1978.[47][48] The Apple II was chosen to be the desktop platform for the first "killer application" of the business world: VisiCalc, a spreadsheet program released in 1979.[47] VisiCalc created a business market for the Apple II and gave home users an additional reason to buy an Apple II: compatibility with the office.[47] Before VisiCalc, Apple had been a distant third place competitor to Commodore and Tandy.[49][50]

By the end of the 1970s, Apple had a staff of computer designers and a production line. The company introduced the Apple III in May 1980 in an attempt to compete with IBM in the business and corporate computing market.[51] Jobs and several Apple employees, including human–computer interface expert Jef Raskin, visited Xerox PARC in December 1979 to see a demonstration of the Xerox AltoXerox granted Apple engineers three days of access to the PARC facilities in return for the option to buy 100,000[52] shares (5.6 million split-adjusted shares as of March 30, 2019)[39] of Apple at the pre-IPO price of $10 a share.[53]

Jobs was immediately convinced that all future computers would use a graphical user interface (GUI), and development of a GUI began for the Apple Lisa.[54][55] In 1982, however, he was pushed from the Lisa team due to infighting. Jobs then took over Wozniak's and Raskin's low-cost-computer project, the Macintosh, and redefined it as a graphical system cheaper and faster than Lisa.[56] In 1983, Lisa became the first personal computer sold to the public with a GUI, but was a commercial failure due to its high price and limited software titles, so in 1985 it would be repurposed as the high end Macintosh and discontinued in its second year.[57]

On December 12, 1980, Apple (ticker symbol "AAPL") went public selling 4.6 million shares at $22 per share ($.39 per share when adjusting for stock splits as of March 30, 2019),[39] generating over $100 million, which was more capital than any IPO since Ford Motor Company in 1956.[58] By the end of the day, 300 millionaires were created, from a stock price of $29 per share[59] and a market cap of $1.778 billion.[58][59]

1984–1991: Success with Macintosh

The Macintosh, released in 1984, is the first mass-market personal computer to feature an integral graphical user interface and mouse.

In 1984, Apple launched the Macintosh, the first personal computer to be sold without a programming language.[60] Its debut was signified by "1984", a $1.5 million television advertisement directed by Ridley Scott that aired during the third quarter of Super Bowl XVIII on January 22, 1984.[61] This is now hailed as a watershed event for Apple's success[62] and was called a "masterpiece" by CNN[63] and one of the greatest TV advertisements of all time by TV Guide.[64][65]

Macintosh sales were initially good, but began to taper off dramatically after the first three months due to its high price, slow speed, and limited range of available software.[66][67][68][69]:195 In early 1985, this sales slump triggered a power struggle between Steve Jobs and CEO John Sculley, who had been hired two years earlier by Jobs[70][71] using the famous line, "Do you want to sell sugar water for the rest of your life or come with me and change the world?"[72] Sculley decided to remove Jobs as the general manager of the Macintosh division, and gained unanimous support from the Apple board of directors.[73][70]

The board of directors instructed Sculley to contain Jobs and his ability to launch expensive forays into untested products. Rather than submit to Sculley's direction, Jobs attempted to oust him from his leadership role at Apple.[74] Informed by Jean-Louis Gassée, Sculley found out that Jobs had been attempting to organize a coup and called an emergency executive meeting at which Apple's executive staff sided with Sculley and stripped Jobs of all operational duties.[74] Jobs resigned from Apple in September 1985 and took a number of Apple employees with him to found NeXT Inc.[75] Wozniak had also quit his active employment at Apple earlier in 1985 to pursue other ventures, expressing his frustration with Apple's treatment of the Apple II division and stating that the company had "been going in the wrong direction for the last five years".[16][15][76] Despite Wozniak's grievances, he left the company amicably and both Jobs and Wozniak remained Apple shareholders.[77] Wozniak continues to represent the company at events or in interviews,[15] receiving a stipend estimated to be $120,000 per year for this role.[36]

The outlook on Macintosh improved with the introduction of the LaserWriter, the first reasonably priced PostScript laser printer, and PageMaker, an early desktop publishing application released in July 1985.[78] It has been suggested that the combination of Macintosh, LaserWriter, and PageMaker was responsible for the creation of the desktop publishing market.[79]

The Macintosh Portable, released in 1989, is Apple's first battery-powered portable Macintosh personal computer.

After the departures of Jobs and Wozniak, the Macintosh product line underwent a steady change of focus to higher price points, the so-called "high-right policy" named for the position on a chart of price vs. profits. Jobs had argued the company should produce products aimed at the consumer market and aimed for a $1,000 price for the Macintosh, which they were unable to meet. Newer models selling at higher price points offered higher profit margin, and appeared to have no effect on total sales as power users snapped up every increase in power. Although some worried about pricing themselves out of the market, the high-right policy was in full force by the mid-1980s, notably due to Jean-Louis Gassée's mantra of "fifty-five or die", referring to the 55% profit margins of the Macintosh II.[80]:79–80 Selling Macintosh at such high profit margins was only possible because of its dominant position in the desktop publishing market.[81]

This policy began to backfire in the last years of the decade as new desktop publishing programs appeared on PC clones that offered some or much of the same functionality of the Macintosh but at far lower price points. The company lost its monopoly in this market and had already estranged many of its original consumer customer base who could no longer afford their high-priced products. The Christmas season of 1989 is the first in the company's history to have declining sales, which led to a 20% drop in Apple's stock price.[80]:117–129 During this period, the relationship between Sculley and Gassée deteriorated, leading Sculley to effectively demote Gassée in January 1990 by appointing Michael Spindler as the chief operating officer.[82] Gassée left the company later that year.[83] In October 1990, Apple introduced three lower-cost models, the Macintosh ClassicMacintosh LC, and Macintosh IIsi,[84] all of which saw significant sales due to pent-up demand.

In 1991, Apple introduced the PowerBook, replacing the "luggable" Macintosh Portable with a design that set the current shape for almost all modern laptops. The same year, Apple introduced System 7, a major upgrade to the operating system which added color to the interface and introduced new networking capabilities. It remained the architectural basis for the Classic Mac OS. The success of the PowerBook and other products brought increasing revenue.[85] For some time, Apple was doing incredibly well, introducing fresh new products and generating increasing profits in the process. The magazine MacAddict named the period between 1989 and 1991 as the "first golden age" of the Macintosh.[86]

Apple believed the Apple II series was too expensive to produce and took away sales from the low-end Macintosh.[87] In October 1990, Apple released the Macintosh LC, and began efforts to promote that computer by advising developer technical support staff to recommend developing applications for Macintosh rather than Apple II, and authorizing salespersons to direct consumers towards Macintosh and away from Apple II.[88] The Apple IIe was discontinued in 1993.[89]

1991–1997: Decline and restructuring

The PenLite is Apple's first prototype of a tablet computer. Created in 1992, the project was designed to bring the Mac OS to a tablet – but was canceled in favor of the Newton.[90]

The success of Apple's lower-cost consumer models, especially the LC, also led to the cannibalization of their higher-priced machines. To address this, management introduced several new brands, selling largely identical machines at different price points aimed at different markets. These were the high-end Quadra, the mid-range Centris line, and the consumer-marketed Performa series. This led to significant market confusion, as customers did not understand the difference between models.[91]

Apple also experimented with a number of other unsuccessful consumer targeted products during the 1990s, including digital camerasportable CD audio playersspeakersvideo consoles, the eWorld online service, and TV appliances. Enormous resources were also invested in the problem-plagued Newton division based on John Sculley's unrealistic market forecasts.[92]

Throughout this period, Microsoft continued to gain market share with Windows by focusing on delivering software to inexpensive personal computers, while Apple was delivering a richly engineered but expensive experience.[93] Apple relied on high profit margins and never developed a clear response; instead, they sued Microsoft for using a GUI similar to the Apple Lisa in Apple Computer, Inc. v. Microsoft Corp.[94] The lawsuit dragged on for years before it was finally dismissed. At this time, a series of major product flops and missed deadlines sullied Apple's reputation, and Sculley was replaced as CEO by Michael Spindler.[95]

The Newton is Apple's first PDA brought to market, as well as one of the first in the industry. Though failing financially at the time of its release, it helped pave the way for the PalmPilot and Apple's own iPhone and iPad in the future.

By the late 1980s, Apple was developing alternative platforms to System 6, such as A/UX and Pink. The System 6 platform itself was outdated because it was not originally built for multitasking. By the 1990s, Apple was facing competition from OS/2 and UNIX vendors such as Sun Microsystems. System 6 and 7 would need to be replaced by a new platform or reworked to run on modern hardware.[96]

In 1994, Apple, IBM, and Motorola formed the AIM alliance with the goal of creating a new computing platform (the PowerPC Reference Platform; PReP), which would use IBM and Motorola hardware coupled with Apple software. The AIM alliance hoped that PReP's performance and Apple's software would leave the PC far behind and thus counter Microsoft's monopoly. The same year, Apple introduced the Power Macintosh, the first of many Apple computers to use Motorola's PowerPC processor.[97]

In 1996, Spindler was replaced by Gil Amelio as CEO. Hired for his reputation as a corporate rehabilitator, Amelio made deep changes, including extensive layoffs and cost-cutting.[98] After numerous failed attempts to modernize Mac OS, first with the Pink project from 1988 and later with Copland from 1994, Apple in 1997 purchased NeXT for its NeXTSTEP operating system and to bring Steve Jobs back.[99] Apple was only weeks away from bankruptcy when Jobs returned.[100]

1997–2007: Return to profitability

Power Macintosh is a line of Apple Macintosh workstation-class personal computers based on various models of PowerPC microprocessors, that were developed from 1994 to 2006.

The NeXT acquisition was finalized on February 9, 1997,[101] bringing Jobs back to Apple as an advisor. On July 9, 1997, Amelio was ousted by the board of directors after overseeing a three-year record-low stock price and crippling financial losses. Jobs acted as the interim CEO and began restructuring the company's product line; it was during this period that he identified the design talent of Jonathan Ive, and the pair worked collaboratively to rebuild Apple's status.[102]

At the August 1997 Macworld Expo in Boston, Jobs announced that Apple would join Microsoft to release new versions of Microsoft Office for the Macintosh, and that Microsoft had made a $150 million investment in non-voting Apple stock.[103] On November 10, 1997, Apple introduced the Apple Store website, which was tied to a new build-to-order manufacturing strategy.[104][105]

On August 15, 1998, Apple introduced a new all-in-one computer reminiscent of the Macintosh 128K: the iMac. The iMac design team was led by Ive, who would later design the iPod and the iPhone.[106][107] The iMac featured modern technology and a unique design, and sold almost 800,000 units in its first five months.[108]

Around 1998 Apple completed numerous acquisitions to create a portfolio of digital production software for both professionals and consumers. Of these, one notable transaction was Apple's acquisition of Macromedia's Key Grip software project, signaling an expansion into the digital video editing market. The sale was an outcome of Macromedia's decision to solely focus on web development software. The product, still unfinished at the time of the sale, was renamed "Final Cut Pro" when it was launched on the retail market in April 1999.[109][110] The development of Key Grip also led to Apple's release of the consumer video-editing product iMovie in October 1999.[111] Next, Apple successfully acquired the German company Astarte, which had developed DVD authoring technology, as well as Astarte's corresponding products and engineering team in April 2000. Astarte's digital tool DVDirector was subsequently transformed into the professional-oriented DVD Studio Pro software product. Apple then employed the same technology to create iDVD for the consumer market.[111] In July 2001, Apple acquired Spruce Technologies, a PC DVD authoring platform, to incorporate their technology into Apple's expanding portfolio of digital video projects.[112][113]

SoundJam MP, released by Casady & Greene in 1998, was renamed "iTunes" when Apple purchased it in 2000. The primary developers of the MP3 player and music library software moved to Apple as part of the acquisition, and simplified SoundJam's user interface, added the ability to burn CDs, and removed its recording feature and skin support.[114] SoundJam was Apple's second choice for the core of Apple's music software project, originally code-named iMusic,[115][116] behind Panic's Audion.[117] Apple was not able to set up a meeting with Panic in time to be fully considered as the latter was in the middle of similar negotiations with AOL.[117]

In 2002, Apple purchased Nothing Real for their advanced digital compositing application Shake,[118] as well as Emagic for the music productivity application Logic. The purchase of Emagic made Apple the first computer manufacturer to own a music software company. The acquisition was followed by the development of Apple's consumer-level GarageBand application.[119] The release of iPhoto in the same year completed the iLife suite.[120]

Mac OS X, based on NeXT's NeXTSTEPOPENSTEP, and BSD Unix, was released on March 24, 2001, after several years of development. Aimed at consumers and professionals alike, Mac OS X aimed to combine the stability, reliability, and security of Unix with the ease of use afforded by an overhauled user interface. To aid users in migrating from Mac OS 9, the new operating system allowed the use of OS 9 applications within Mac OS X via the Classic Environment.[121]

On May 19, 2001, Apple opened its first official eponymous retail stores in Virginia and California.[122] On October 23 of the same year, Apple debuted the iPod portable digital audio player. The product, which was first sold on November 10, 2001, was phenomenally successful with over 100 million units sold within six years.[123][124] In 2003, Apple's iTunes Store was introduced. The service offered online music downloads for $0.99 a song and integration with the iPod. The iTunes Store quickly became the market leader in online music services, with over five billion downloads by June 19, 2008.[125][126] Two years later, the iTunes Store was the world's largest music retailer.[127][128]

Intel transition and financial stability

The MacBook Pro, Apple's first laptop with an Intel microprocessor, introduced in 2006.

At the Worldwide Developers Conference keynote address on June 6, 2005, Jobs announced that Apple would begin producing Intel-based Mac computers in 2006.[129] On January 10, 2006, the new MacBook Pro and iMac became the first Apple computers to use Intel's Core Duo CPU. By August 7, 2006, Apple made the transition to Intel chips for the entire Mac product line—over one year sooner than announced.[129] The Power Mac, iBook, and PowerBook brands were retired during the transition; the Mac ProMacBook, and MacBook Pro became their respective successors.[130][131] On April 29, 2009, The Wall Street Journal reported that Apple was building its own team of engineers to design microchips.[132] Apple also introduced Boot Camp in 2006 to help users install Windows XP or Windows Vista on their Intel Macs alongside Mac OS X.[133]

Apple's success during this period was evident in its stock price. Between early 2003 and 2006, the price of Apple's stock increased more than tenfold, from around $6 per share (split-adjusted) to over $80.[134] When Apple surpassed Dell's market cap in January 2006,[135] Jobs sent an email to Apple employees saying Dell's CEO Michael Dell should eat his words.[136] Nine years prior, Dell had said that if he ran Apple he would "shut it down and give the money back to the shareholders".[137]

Since 2001, Apple's design team has progressively abandoned the use of translucent colored plastics first used in the iMac G3. This design change began with the titanium-made PowerBook and was followed by the iBook's white polycarbonate structure and the flat-panel iMac.[138][139]

2007–2011: Success with mobile devices

Newly announced iPhone on display at the 2007 MacWorld Expo

During his keynote speech at the Macworld Expo on January 9, 2007, Jobs announced that Apple Computer, Inc. would thereafter be known as "Apple Inc.", because the company had shifted its emphasis from computers to consumer electronics.[140][141] This event also saw the announcement of the iPhone[142][143] and the Apple TV.[144][145] The company sold 270,000 iPhone units during the first 30 hours of sales,[146] and the device was called "a game changer for the industry".[147] Apple would achieve widespread success with its iPhone, iPod Touch, and iPad products, which introduced innovations in mobile phonesportable music players, and personal computers respectively.[148] Furthermore, by early 2007, 800,000 Final Cut Pro users were registered.[149]

In an article posted on Apple's website on February 6, 2007, Jobs wrote that Apple would be willing to sell music on the iTunes Store without digital rights management (DRM) , thereby allowing tracks to be played on third-party players, if record labels would agree to drop the technology.[150] On April 2, 2007, Apple and EMI jointly announced the removal of DRM technology from EMI's catalog in the iTunes Store, effective in May 2007.[151] Other record labels eventually followed suit and Apple published a press release in January 2009 to announce that all songs on the iTunes Store are available without their FairPlay DRM.[152]

In July 2008, Apple launched the App Store to sell third-party applications for the iPhone and iPod Touch.[153] Within a month, the store sold 60 million applications and registered an average daily revenue of $1 million, with Jobs speculating in August 2008 that the App Store could become a billion-dollar business for Apple.[154] By October 2008, Apple was the third-largest mobile handset supplier in the world due to the popularity of the iPhone.[155]

On December 16, 2008, Apple announced that 2009 would be the last year the corporation would attend the Macworld Expo, after more than 20 years of attendance, and that senior vice president of Worldwide Product Marketing Phil Schiller would deliver the 2009 keynote address in lieu of the expected Jobs. The official press release explained that Apple was "scaling back" on trade shows in general, including Macworld Tokyo and the Apple Expo in ParisFrance, primarily because the enormous successes of the Apple Retail Stores and website had rendered trade shows a minor promotional channel.[156][157]

On January 14, 2009, Jobs announced in an internal memo that he would be taking a six-month medical leave of absence from Apple until the end of June 2009 and would spend the time focusing on his health. In the email, Jobs stated that "the curiosity over my personal health continues to be a distraction not only for me and my family, but everyone else at Apple as well", and explained that the break would allow the company "to focus on delivering extraordinary products".[158] Though Jobs was absent, Apple recorded its best non-holiday quarter (Q1 FY 2009) during the recession with revenue of $8.16 billion and profit of $1.21 billion.[159][160]

After years of speculation and multiple rumored "leaks", Apple unveiled a large screen, tablet-like media device known as the iPad on January 27, 2010. The iPad ran the same touch-based operating system as the iPhone, and all iPhone apps were compatible with the iPad. This gave the iPad a large app catalog on launch, though having very little development time before the release. Later that year on April 3, 2010, the iPad was launched in the US. It sold more than 300,000 units on its first day, and 500,000 by the end of the first week.[161] In May of the same year, Apple's market cap exceeded that of competitor Microsoft for the first time since 1989.[162]

In June 2010, Apple released the iPhone 4,[163][164] which introduced video callingmultitasking, and a new uninsulated stainless steel design that acted as the phone's antenna. Later that year, Apple again refreshed its iPod line of MP3 players by introducing a multi-touch iPod Nano, an iPod Touch with FaceTime, and an iPod Shuffle that brought back the clickwheel buttons of earlier generations.[165][166][167] It also introduced the smaller, cheaper second generation Apple TV which allowed renting of movies and shows.[168]

In October 2010, Apple shares hit an all-time high, eclipsing $300 (~$43 split adjusted).[169] Later that month, Apple updated the MacBook Air laptop, iLife suite of applications, and unveiled Mac OS X Lion,[170][171] the last version with the name Mac OS X.[172]

On January 6, 2011, the company opened its Mac App Store, a digital software distribution platform similar to the iOS App Store.[173]

On January 17, 2011, Jobs announced in an internal Apple memo that he would take another medical leave of absence for an indefinite period to allow him to focus on his health. Chief Operating Officer Tim Cook assumed Jobs's day-to-day operations at Apple, although Jobs would still remain "involved in major strategic decisions".[174] Apple became the most valuable consumer-facing brand in the world.[175] In June 2011, Jobs surprisingly took the stage and unveiled iCloud, an online storage and syncing service for music, photos, files, and software which replaced MobileMe, Apple's previous attempt at content syncing.[176] This would be the last product launch Jobs would attend before his death.

Alongside peer entities such as Atari and Cisco Systems, Apple was featured in the documentary Something Ventured, which premiered in 2011 and explored the three-decade era that led to the establishment and dominance of Silicon Valley.[177] It has been argued that Apple has achieved such efficiency in its supply chain that the company operates as a monopsony (one buyer with many sellers) and can dictate terms to its suppliers.[178][179][180] In July 2011, due to the American debt-ceiling crisis, Apple's financial reserves were briefly larger than those of the U.S. Government.[181]

On August 24, 2011, Jobs resigned his position as CEO of Apple.[182] He was replaced by Cook and Jobs became Apple's chairman. Apple did not have a chairman at the time[183] and instead had two co-lead directors, Andrea Jung and Arthur D. Levinson,[184] who continued with those titles until Levinson replaced Jobs as chairman of the board in November after Jobs' death.[185]

2011–present: Post–Jobs era, Tim Cook's leadership

On October 5, 2011, Steve Jobs died, marking the end of an era for Apple.[186][187] The first major product announcement by Apple following Jobs's passing occurred on January 19, 2012, when Apple's Phil Schiller introduced iBook's Textbooks for iOS and iBook Author for Mac OS X in New York City.[188] Jobs stated in the biography "Jobs" that he wanted to reinvent the textbook industry and education.[189]

From 2011 to 2012, Apple released the iPhone 4S[190][191] and iPhone 5,[192][193] which featured improved cameras, an intelligent software assistant named Siri, and cloud-synced data with iCloud; the third and fourth generation iPads, which featured Retina displays;[194][195][196] and the iPad Mini, which featured a 7.9-inch screen in contrast to the iPad's 9.7-inch screen.[197] These launches were successful, with the iPhone 5 (released September 21, 2012) becoming Apple's biggest iPhone launch with over two million pre-orders[198] and sales of three million iPads in three days following the launch of the iPad Mini and fourth generation iPad (released November 3, 2012).[199] Apple also released a third-generation 13-inch MacBook Pro with a Retina display and new iMac and Mac Mini computers.[196][197][200]

On August 20, 2012, Apple's rising stock price increased the company's market capitalization to a then-record $624 billion. This beat the non-inflation-adjusted record for market capitalization previously set by Microsoft in 1999.[201] On August 24, 2012, a US jury ruled that Samsung should pay Apple $1.05 billion (£665m) in damages in an intellectual property lawsuit.[202] Samsung appealed the damages award, which was reduced by $450 million[203] and further granted Samsung's request for a new trial.[203] On November 10, 2012, Apple confirmed a global settlement that dismissed all existing lawsuits between Apple and HTC up to that date, in favor of a ten-year license agreement for current and future patents between the two companies.[204] It is predicted that Apple will make $280 million a year from this deal with HTC.[205]

A previously confidential email written by Jobs a year before his death was presented during the proceedings of the Apple Inc. v. Samsung Electronics Co. lawsuits and became publicly available in early April 2014. With a subject line that reads "Top 100 – A," the email was sent only to the company's 100 most senior employees and outlines Jobs's vision of Apple Inc.'s future under 10 subheadings. Notably, Jobs declares a "Holy War with Google" for 2011 and schedules a "new campus" for 2015.[206]

In March 2013, Apple filed a patent for an augmented reality (AR) system that can identify objects in a live video stream and present information corresponding to these objects through a computer-generated information layer overlaid on top of the real-world image.[207] The company also made several high-profile hiring decisions in 2013. On July 2, 2013, Apple recruited Paul Deneve, Belgian President and CEO of Yves Saint Laurent as a vice president reporting directly to Tim Cook.[208] A mid-October 2013 announcement revealed that Burberry CEO Angela Ahrendts was hired as a senior vice president at Apple in mid-2014. Ahrendts previously oversaw Burberry's digital strategy for almost eight years and, during her tenure, sales increased to about $3.2 billion and shares gained more than threefold.[209] She resigned from Apple in 2019.[210]

Alongside Google vice-president Vint Cerf and AT&T CEO Randall Stephenson, Cook attended a closed-door summit held by President Obama on August 8, 2013, in regard to government surveillance and the Internet in the wake of the Edward Snowden NSA incident.[211][212] On February 4, 2014, Cook met with Abdullah Gül, the President of Turkey, in Ankara to discuss the company's involvement in the Fatih project.[213]

In the first quarter of 2014, Apple reported sales of 51 million iPhones and 26 million iPads, becoming all-time quarterly sales records. It also experienced a significant year-over-year increase in Mac sales. This was contrasted with a significant drop in iPod sales.[214][215] In May 2014, the company confirmed its intent to acquire Dr. Dre and Jimmy Iovine's audio company Beats Electronics—producer of the "Beats by Dr. Dre" line of headphones and speaker products, and operator of the music streaming service Beats Music—for $3 billion, and to sell their products through Apple's retail outlets and resellers. Iovine believed that Beats had always "belonged" with Apple, as the company modeled itself after Apple's "unmatched ability to marry culture and technology." The acquisition was the largest purchase in Apple's history.[216][217]

Apple was at the top of Interbrand's annual Best Global Brands report for six consecutive years; 2013,[218] 2014,[219] 2015,[220] 2016,[221] 2017,[222] and 2018 with a valuation of $214.48 billion.[223]

In January 2016, it was announced that one billion Apple devices were in active use worldwide.[224][225]

On May 12, 2016, Apple invested $1 billion in DiDi, the largest vehicle for hire company in China.[226][227][228] The Information reported in October 2016 that Apple had taken a board seat in Didi Chuxing,[229] a move that James Vincent of The Verge speculated to be a strategic company decision by Apple to get closer to the automobile industry,[230] particularly Didi Chuxing's reported interest in self-driving cars.[231]

On June 6, 2016, Fortune released Fortune 500, their list of companies ranked on revenue generation. In the trailing fiscal year (2015), Apple appeared on the list as the top tech company.[232] It ranked third, overall, with $233 billion in revenue.[232] This represents a movement upward of two spots from the previous year's list.[232]

On April 6, 2017, Apple launched Clips, an app that allows iPad and iPhone users to make and edit short videos with text, graphics, and effects. The app provides a way to produce short videos to share with other users on the Messages app, InstagramFacebook, and other social networks. Apple also introduced Live Titles for Clips that allows users to add live animated captions and titles using their voice.[233]

In May 2017, Apple refreshed two of its website designs. Their public relations "Apple Press Info" website was changed to an "Apple Newsroom" site, featuring a greater emphasis on imagery and therefore lower information density, and combines press releases, news items, and photos. Its "Apple Leadership" overview of company executives was also refreshed, adding a simpler layout with a prominent header image and two-column text fields. 9to5Mac noted the design similarities to several of Apple's redesigned apps in iOS 10, particularly its Apple Music and News software.[234]

In June 2017, Apple announced the HomePod, its smart speaker aimed to compete against SonosGoogle Home, and Amazon Echo.[235] Towards the end of the year, TechCrunch reported that Apple was acquiring Shazam, a company that introduced its products at WWDC and specializing in music, TV, film and advertising recognition.[236] The acquisition was confirmed a few days later, reportedly costing Apple $400 million, with media reports noting that the purchase looked like a move to acquire data and tools bolstering the Apple Music streaming service.[237] The purchase was approved by the European Union in September 2018.[238][239]

Also in June 2017, Apple appointed Jamie Erlicht and Zack Van Amburg to head the newly formed worldwide video unit. In November 2017, Apple announced it was branching out into original scripted programming: a drama series starring Jennifer Aniston and Reese Witherspoon, and a reboot of the anthology series Amazing Stories with Steven Spielberg.[240] In June 2018, Apple signed the Writer's Guild of America's minimum basic agreement and Oprah Winfrey to a multi-year content partnership.[241][242] Additional partnerships for original series include Sesame Workshop and DHX Media and its subsidiary Peanuts Worldwide, as well as a partnership with A24 to create original films.[243][244][245] As of January 2019, Apple has ordered twenty-one television series and one film. There are five series in development at Apple.

On July 27, 2017, Apple discontinued the iconic iPod nano and iPod shuffle lines of devices.[246]

In February 2018, Apple was reported to be in talks with miners to buy Cobalt directly from them.[247]

On June 5, 2018, Apple deprecated OpenGL and OpenGL ES across all operating systems and urged developers to use Metal instead.[248] In August 2018, Apple purchased Akonia Holographics for its augmented reality goggle lens.[249][250] On February 14, 2019, Apple acquired DataTiger for its digital marketing technology.[251]

On January 29, 2019, Apple reported its first decline in revenues and profits in a decade.[252][253][254] In February 2019 they bought Conversational computing company PullString (formerly ToyTalk)[255] On July 25, 2019, Apple and Intel announced an agreement for Apple to acquire the smartphone modem business of Intel Mobile Communications for US$1 billion.[256]

On March 30, 2020 Apple acquired local weather app maker Dark Sky, for an undisclosed sum, with the intent to discontinue its original app at the end of 2021.[257][258] On April 3, 2020, Apple acquired Voysis, a Dublin based company focused on AI digital voice technology for an undisclosed sum.[259] On May 14, 2020, Apple acquired NextVR, a virtual reality company, based in Newport Beach, California.[260]

On August 4, 2020 it was reported by Axios that Apple had "serious interest" in buying TikTok,[261][262] although this was later denied by Apple.[263]

On August 19, 2020, Apple's share price briefly topped $467.77, making Apple the first US company with a market capitalization of $2 trillion.[264]

On September 2, 2020, Apple announced upcoming features of iOS to be introduced later this year, allowing developers to offer customers with free or discounted subscription codes called “offer codes”. Users operating iOS 14iPadOS 14 and later were declared eligible for redeeming the offer codes on the App Store. The offer was said to be redeemable via two methods, using a one-time code redemption URL or presentCodeRedemptionSheet API, if implemented within the application.[265]

To speed up deliveries of devices to consumers, Apple started shipping devices directly from its stores as of October 2020. The company announced using its network of Apple Stores as the de facto fulfillment centers for shipping products directly from the stores to the customers.[266]

On November 10, 2020, Apple developers confirmed the launch of stickers wearing masks on iOS devices, which was previously rejected by Apple claiming the sticker to be “inappropriate references to the COVID-19 pandemic.”[267] The company signed a deal with Fisker more recently.[268]

Apple silicon transition

During its annual WWDC keynote speech on June 22, 2020, Apple announced it will transition the Mac away from Intel processors to processors developed in-house.[269] The announcement was expected by industry analysts, and it has been noted that Macs featuring Apple's processors would allow for big increases in performance over current Intel-based models.[270] On November 10, 2020, the MacBook Air, MacBook Pro, and the Mac Mini became the first Mac devices powered by an Apple-designed processor, the Apple M1.[271]g with AmazonGoogleMicrosoft, and Facebook.

Apple was founded by Steve JobsSteve Wozniak, and Ronald Wayne in 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated by Jobs and Wozniak as Apple Computer, Inc. in 1977, and sales of its computers, including the Apple II, grew quickly. They went public in 1980 to instant financial success. Over the next few years, Apple shipped new computers featuring innovative graphical user interfaces, such as the original Macintosh, announced with the critically acclaimed advert "1984". However, the high price of its products and limited application library caused problems, as did power struggles between executives. In 1985, Wozniak departed Apple amicably, while Jobs resigned to found NeXT, taking some Apple co-workers with him.

As the market for personal computers expanded and evolved through the 1990s, Apple lost considerable market share to the lower-priced duopoly of Microsoft Windows on Intel PC clones. The board recruited CEO Gil Amelio, who prepared the struggling company for eventual success with extensive reforms, product focus and layoffs in his 500 day tenure. In 1997, Gil bought NeXT, to resolve Apple's unsuccessful OS strategy and bring back Steve Jobs, who replaced Amelio as CEO later that year. Apple returned to profitability under the revitalizing "Think different" campaign, launching the iMac and iPod, opening a retail chain of Apple Stores in 2001, and acquiring numerous companies to broaden their software portfolio. In 2007, the company launched the iPhone to critical acclaim and financial success. In 2011, Jobs resigned as CEO due to health complications, and died two months later. He was succeeded by Tim Cook.

In August 2018, Apple became the first publicly traded U.S. company to be valued at over $1 trillion and the first valued over $2 trillion two years later. It has a high level of brand loyalty and is ranked as the world's most valuable brand; as of January 2021, there are 1.65 billion Apple products in use worldwide. However, the company receives significant criticism regarding the labor practices of its contractors, its environmental practices, and business ethics, including anti-competitive behavior, and materials sourcing.


source : wikipedia

 

3)Huawei:


          Founder: Ren Zhengfei               Founded: 15 September1987, Shenzhen,China        Subsidiaries: HiSiliconHuawei SymantecMORE  HeadquartersShenzhen, China 

Huawei Technologies Co., Ltd. (/ˈhwɑːw/ WHAH-wayChinese华为pinyinAbout this soundHuáwéi) is a Chinese multinational technology company headquartered in ShenzhenGuangdong. It designs, develops, and sells telecommunications equipment and consumer electronics.[4]

The company was founded in 1987 by Ren Zhengfei, a former Deputy Regimental Chief in the People's Liberation Army.[5] Initially focused on manufacturing phone switches, Huawei has expanded its business to include building telecommunications networks, providing operational and consulting services and equipment to enterprises inside and outside of China, and manufacturing communications devices for the consumer market.[6][7] Huawei has over 194,000 employees as of December 2019.[8]

Huawei has deployed its products and services in more than 170 countries and areas.[9] It overtook Ericsson in 2012 as the largest telecommunications equipment manufacturer in the world,[10] and overtook Apple in 2018 as the second-largest manufacturer of smartphones in the world, behind Samsung Electronics.[11] In 2018, Huawei reported that its annual revenue was US$108.5 billion.[12] In July 2020, Huawei surpassed Samsung and Apple to become the top smartphone brand (in number of phones shipped) in the world for the first time.[13] This was primarily due to a drop in Samsung's global sales in the second quarter of 2020, owing to the impact of the COVID-19 pandemic.[13][14][15][4]

Although successful internationally, Huawei has faced difficulties in some markets, due to claims of undue state support, links to the People's Liberation Army, and cybersecurity concerns—primarily from the United States government—that Huawei's infrastructure equipment may enable surveillance by the Chinese government.[16][17] With the development of 5G wireless networks, there have been calls from the U.S. and its allies to not do any kind of business with Huawei or other Chinese telecommunications companies such as ZTE.[18] Huawei has argued that its products posed "no greater cybersecurity risk" than those of any other vendor and that there is no evidence of the U.S. espionage claims.[19] Questions regarding Huawei's ownership and control as well as concerns regarding the extent of state support also remain.[16] Huawei has also been accused of assisting in the surveillance and mass detention of Uyghurs in the Xinjiang re-education camps, which have resulted in sanctions by the United States Department of State.[20][21][22] Huawei tested facial recognition AI capable of recognizing ethnicity-specific features to alert government authorities to members of the ethnic group.[23]

In the midst of an ongoing trade war between China and the United States, Huawei was restricted from doing commerce with U.S. companies due to alleged previous willful violations of U.S. sanctions against Iran. On 29 June 2019, U.S. President Donald Trump reached an agreement to resume trade talks with China and announced that he would ease the aforementioned sanctions on Huawei. Huawei cut 600 jobs at its Santa Clara research center in June, and in December 2019 founder Ren Zhengfei said it was moving the center to Canada because the restrictions would block them from interacting with US employees.[24][25] On 17 November 2020, according to technology blog Engadget, Huawei agreed to sell the Honor brand to Shenzen Zhixin New Information Technology to "ensure its survival", after the US sanctions against them.[26] On July 23, 2021, Huawei reportedly hired Tony Podesta as a consultant and lobbyist, with a goal of nurturing the company's relationship with the Biden administration.[27][28]

History[edit]

Early years[edit]

During the 1980s, the Chinese government tried to modernize the country's underdeveloped telecommunications infrastructure. A core component of the telecommunications network was telephone exchange switches, and in the late 1980s, several Chinese research groups endeavored to acquire and develop the technology, usually through joint ventures with foreign companies.

Ren Zhengfei, a former deputy director of the People's Liberation Army engineering corps, founded Huawei in 1987 in Shenzhen. The company reports that it had RMB 21,000 (about $5,000 at the time) in registered capital from Ren Zhengfei and five other investors at the time of its founding where each contributed RMB 3,500.[39] They include Mei Zhongxing, manager at Shenzhen Sanjiang Electronics Co.; Zhang Xiangyang, a member of the Shenzhen Bureau of Development Planning; Wu Huiqing, an accountant at Shenzhen Petrochemical Co.; Shen Dingzing, a manager at Zhuhai Communications Equipment Manufacturing Co.; and Chen Jinyang, a manager in the trade department of the state-run China Travel Service in Shenzhen. These five initial investors gradually withdrew their investments in Huawei.

Ren sought to reverse engineer foreign technologies with local researchers. At a time when all of China's telecommunications technology was imported from abroad, Ren hoped to build a domestic Chinese telecommunication company that could compete with, and ultimately replace, foreign competitors.[40]

During its first several years the company's business model consisted mainly of reselling private branch exchange (PBX) switches imported from Hong Kong.[6][41] Meanwhile, it was reverse-engineering imported switches and investing heavily in research and development to manufacture its own technologies.[6] By 1990 the company had approximately 600 R&D staff and began its own independent commercialization of PBX switches targeting hotels and small enterprises.[42]

The company's first major breakthrough came in 1993 when it launched its C&C08 program controlled telephone switch. It was by far the most powerful switch available in China at the time. By initially deploying in small cities and rural areas and placing emphasis on service and customizability, the company gained market share and made its way into the mainstream market.[43]

Huawei also won a key contract to build the first national telecommunications network for the People's Liberation Army, a deal one employee described as "small in terms of our overall business, but large in terms of our relationships".[44] In 1994, founder Ren Zhengfei had a meeting with Party general secretary Jiang Zemin, telling him that "switching equipment technology was related to national security, and that a nation that did not have its own switching equipment was like one that lacked its own military." Jiang reportedly agreed with this assessment.[6]

In the 1990s Canadian telecom giant Nortel outsourced production of their entire product line to Huawei.[45][dubious ] They subsequently outsourced much of their product engineering to Huawei as well.[46][dubious ]

Another major turning point for the company came in 1996 when the government in Beijing adopted an explicit policy of supporting domestic telecommunications manufacturers and restricting access to foreign competitors. Huawei was promoted by both the government and the military as a national champion, and established new research and development offices.[6]

Foreign expansion[edit]

Huawei Offices
In Voorburg, Netherlands
In Markham, Ontario, Canada

In 1997, Huawei won a contract to provide fixed-line network products to Hong Kong company Hutchison Whampoa.[43] Later that year, Huawei launched its wireless GSM-based products and eventually expanded to offer CDMA and UMTS. In 1999, the company opened a research and development (R&D) center in Bangalore, India to develop a wide range of telecom software.[42]

In May 2003, Huawei partnered with 3Com on a joint venture known as H3C, which was focused on enterprise networking equipment. It marked 3Com's re-entrance into the high-end core routers and switch market, after having abandoned it in 2000 to focus on other businesses. 3Com bought out Huawei's share of the venture in 2006 for US$882 million.[47][48]

In 2004, Huawei signed a $10 billion credit line with the China Development Bank (CDB) to provide low-cost financing to customers buying its telecommunications equipment to support its sales outside of China. This line of credit was tripled to $30 billion in 2009.[49]

In 2005, Huawei's foreign contract orders exceeded its domestic sales for the first time. Huawei signed a Global Framework Agreement with Vodafone. This agreement marked the first time a telecommunications equipment supplier from China had received Approved Supplier status from Vodafone Global Supply Chain.[50][non-primary source needed] Huawei also signed a contract with British Telecom (BT) for the deployment of its multi-service access network (MSAN) and transmission equipment for BT's 21st Century Network (21CN).[citation needed]

In 2007, Huawei began a joint venture with U.S. security software vendor Symantec Corporation, known as Huawei Symantec, which aimed to provide end-to-end solutions for network data storage and security. Huawei bought out Symantec's share in the venture in 2012, with The New York Times noting that Symantec had fears that the partnership "would prevent it from obtaining United States government classified information about cyber threats".[51]

In May 2008, Australian carrier Optus announced that it would establish a technology research facility with Huawei in Sydney.[52] In October 2008, Huawei reached an agreement to contribute to a new GSM-based HSPA+ network being deployed jointly by Canadian carriers Bell Mobility and Telus Mobility, joined by Nokia Siemens Networks.[53] In November 2020, Telus dropped the plan to build 5G network with Huawei.[54] Huawei delivered one of the world's first LTE/EPC commercial networks for TeliaSonera in Oslo, Norway in 2009.[42]

In July 2010, Huawei was included in the Global Fortune 500 2010 list published by the U.S. magazine Fortune for the first time, on the strength of annual sales of US$21.8 billion and net profit of US$2.67 billion.[55][56]

In October 2012, it was announced that Huawei would move its UK headquarters to Green ParkReading, Berkshire.[57]

Huawei also has expanding operations in Ireland since 2016. As well as a headquarters in Dublin, it has facilities in Cork and Westmeath.[58]

Its Irish operations include communications, administration, marketing, consumer business and sales functions.

The company also partners key Science Foundation Ireland centres such as Connect, Insight, Adapt and Lero.

In September 2017, Huawei created a Narrowband IoT city-aware network using a "one network, one platform, N applications" construction model utilizing 'Internet of things' (IoT), cloud computingbig data, and other next-generation information and communications technology, it also aims to be one of the world's five largest cloud players in the near future.[59][60]

In April 2019, Huawei established the Huawei Malaysia Global Training Centre (MGTC) at CyberjayaMalaysia,[61] which is Huawei's first training center outside of China.

Recent performance[edit]

Huawei expo at IFA 2018 in Berlin

By 2018, Huawei had sold 200 million smartphones.[62] They reported that strong consumer demand for premium range smart phones helped the company reach consumer sales in excess of $52 billion in 2018.[63]

Huawei announced worldwide revenues of $105.1 billion for 2018, with a net profit of $8.7 billion.[64] Huawei's Q1 2019 revenues were up 39% year-over-year, at US$26.76 billion.[65]

In 2019, Huawei reported revenue of US$122 billion.[66]

By the second quarter of 2020, Huawei had become the world's top smartphone seller, overtaking Samsung for the first time.[13]

Corporate affairs[edit]

Huawei classifies itself as a "collective" entity and prior to 2019 did not refer to itself as a private company. Richard McGregor, author of The Party: The Secret World of China's Communist Rulers, said that this is "a definitional distinction that has been essential to the company's receipt of state support at crucial points in its development".[67] McGregor argued that "Huawei's status as a genuine collective is doubtful."[67] Huawei's position has shifted in 2019 when, Dr. Song Liuping, Huawei's chief legal officer, commented on the US government ban, said: "Politicians in the US are using the strength of an entire nation to come after a private company." (emphasis added).[68]

Leadership[edit]

Ren Zhengfei is the founder and CEO of Huawei and has the power to veto any decisions made by the board of directors.[69][70]

Board of Directors[edit]

Huawei disclosed its list of board of directors for the first time in 2010.[71] Liang Hua is the current chair of the board. As of 2019, the members of the board are Liang Hua, Guo Ping, Xu Zhijun, Hu Houkun, Meng Wanzhou (CFO and deputy chairwoman, currently out on bail in Vancouver,[72] after being arrested there on 1 December 2018, after an extradition request of US authorities on suspicion of Iran sanctions evasion[73]), Ding Yun, Yu Chengdong, Wang Tao, Xu Wenwei, Shen-Han Chiu, Chen Lifang, Peng Zhongyang, He Tingbo, Li Yingtao, Ren Zhengfei, Yao Fuhai, Tao Jingwen, and Yan Lida.[74]

Executives[edit]

Guo Ping is the Chairman of Huawei Device, Huawei's mobile phone division.[75] Huawei's Chief Ethics & Compliance Officer is Zhou Daiqi[76] who is also Huawei's Communist Party Committee Secretary.[77] Their Chief legal officer is Song Liuping.[68]

Ownership[edit]

Huawei claims it is an employee-owned company, but it remains a point of dispute.[69][78] Ren Zhengfei retains approximately 1 percent of the shares of Huawei's holding company, Huawei Investment & Holding,[78] with the remainder of the shares held by a trade union committee (not a trade union per se, and the internal governance procedures of this committee, its members, its leaders or how they are selected all remain undisclosed to the public) that is claimed to be representative of Huawei's employee shareholders.[69][79] The company's trade union committee is registered with and pay dues to the Shenzhen federation of the All-China Federation of Trade Unions, which is controlled by the Chinese Communist Party.[80] This is also due to a limitation in Chinese law preventing limited liability companies from having more than 50 shareholders.[81] About half of Huawei staff participate in this scheme (foreign employees are not eligible), and hold what the company calls "virtual restricted shares". These shares are non-tradable and are allocated to reward performance.[82] When employees leave Huawei, their shares revert to the company, which compensates them for their holding.[83] Although employee shareholders receive dividends,[79] their shares do not entitle them to any direct influence in management decisions, but enables them to vote for members of the 115-person Representatives' Commission from a pre-selected list of candidates.[79] The Representatives' Commission selects Huawei Holding's Board of Directors and Board of Supervisors.[84]

Scholars[weasel words] have found that, after a few stages of historical morphing, employees do not own a part of Huawei through their shares. Instead, the "virtual stock is a contract right, not a property right; it gives the holder no voting power in either Huawei Tech or Huawei Holding, cannot be transferred, and is cancelled when the employee leaves the firm, subject to a redemption payment from Huawei Holding TUC at a low fixed price".[85][69] The same scholars added, "given the public nature of trade unions in China, if the ownership stake of the trade union committee is genuine, and if the trade union and its committee function as trade unions generally function in China, then Huawei may be deemed effectively state-owned."[69]

In September 2019 Huawei filed a defamation lawsuit against a French researcher and a television show which had hosted her.[86] The researcher, with the Foundation for Strategic Research, had noted that Ren Zhengfei was a former PLA member and that Huawei functions as an arm of the Chinese government.[87] This was the first time Huawei had sued a researcher for defamation.[88]

Source: wikipedia

4) Oppo:


          Founder: Tony Chen (陈明永)                                    Founded:   2004, Dongguan, China                              Headquarters:Dongguan, China                                  SubsidiariesRealmeOnePlus

Oppo

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{{short description|Chinese consumer electronics

OPPO
TypeSubsidiary
IndustryConsumer electronics
FoundedOctober 10, 2004; 16 years ago
FounderTony Chen (陈明永)

Mndeni smangaliso thabede

Bandile madela
Headquarters
China
Area served
Worldwide
Key people
Tony Chen (CEO)
ProductsHi-fi
Home theatre
Audiovisual
Smartphones
Number of employees
40000
ParentBBK Electronics (广东欧加通信科技有限公司)
SubsidiariesOnePlusRealme
Websitewww.oppo.com
Oppo
Chinese广东欧珀移动通信有限公司
Literal meaningGuangdong Opper Mobile Communication Co., Ltd.

Guangdong Oppo Mobile Telecommunications Corp., Ltddoing business as OPPO,[a] is a Chinese consumer electronics and mobile communications company headquartered in DongguanGuangdong. Its major product lines include smartphones, smart devices, audio devices, power banks, Blu-ray players, and other electronic products. OPPO's brand believe is "Human for mankind, kindness for the world"[1]

History[edit]

The brand name "Oppo" was registered in China in 2001 and launched in 2004.[2] Since then, they have expanded to more than 40 countries.[2]

In June 2016, OPPO became the biggest smartphone manufacturer in China,[1] selling its phones at more than 200,000 retail outlets.[3] OPPO was the top smartphone brand in China in 2019 and was ranked No. 5, in market share, worldwide.[4]

Branding[edit]

OPPO logo used until March 2019
Ollie, official mascot of OPPO

The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with OPPO for launching its brand in Thailand in 2010.[5] In June 2015, the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club.[6][7][8]

In 2016, the Philippine Basketball Association tied up with this company as its official smartphone partner, beginning with the 2016 PBA Commissioner's Cup which began on 10 February.[citation needed]

OPPO hires celebrity endorsers in VietnamSơn Tùng M-TP endorsed three smartphone units: Neo 5, Neo 7, and F1s. Oppo made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.[citation needed]

In 2017, OPPO won the bid to sponsor the India national cricket team, which allows their logo to be used on the team's kits from 2017 to 2019.

In 2019, OPPO became a sponsoring partner of the French Open tennis tournament held in Roland-GarrosParis. The same year, they also became a sponsoring partner of Wimbledon for 5 years as the first official smartphone partner.[9][1]

Starting with the 2019 World Championship, OPPO is the exclusive global smartphone partner for League of Legends esports through 2024, Oppo will have year-round activations centered around the sport’s three annual global tournaments: the Mid-Season Invitational, the All-Star Event, and the World Championship.[10]

Source: Wikipedia 


5) Oneplus:


            Founders:  Pete LauCarl Pei                             Founded: 16 December 2013, China
            Headquarters: Shenzhen, China                       Parent organisations : OppoBBK Electronics

OnePlus Technology (Shenzhen) Co., Ltd. (一加科技) is a Chinese consumer electronics manufacturer headquartered in ShenzhenGuangdong province, in the Tairan Building (泰然大厦) at the Chegong Temple (车公庙subdistrict of Futian District.[6] It was founded by Pete Lau and Carl Pei in December 2013, and is currently majority-owned by Oppo as its only shareholder, which is a subsidiary of BBK Electronics along with VivoRealme and iQOO. The company is best known for making smartphones, and officially serves 34 countries and regions around the world as of July 2018.[2]

History[edit]

OnePlus was founded on 16 December 2013 by former Oppo vice-president Pete Lau and Carl Pei.[7] According to Chinese public records, OnePlus' only institutional shareholder is Oppo Electronics.[4] Lau denied that OnePlus was a wholly owned subsidiary of Oppo and stated that Oppo Electronics and not Oppo Mobile (the phone manufacturer) is a major investor of OnePlus and that they are "in talks with other investors",[8] although OnePlus has confirmed it uses Oppo's manufacturing line and shares part of the supply chain resources with Oppo.[9] The company's main goal was to design a smartphone that would balance high-end quality with a lower price than other phones in its class, believing that users would "Never Settle" for the lower-quality devices produced by other companies. Lau explained that "we will never be different just for the sake of being different. Everything done has to improve the actual user experience in day-to-day use."[10][11] He also showed aspirations of being the "Muji of the tech industry", emphasizing its focus on high-quality products with simplistic, user-friendly designs.[10] Continuing Lau's association with the platform from the Oppo N1,[11] OnePlus entered into an exclusive licensing agreement with Cyanogen Inc. to base its products' Android distribution upon a variant of the popular custom ROM CyanogenMod and use its trademarks outside of China.[12][13]

The company unveiled its first device, the OnePlus One, on 23 April 2014 which was intended to capture market from the Google Nexus series.[10] In December 2014, alongside the release of the OnePlus One in India exclusively through Amazon, OnePlus also announced plans to establish a presence in the country, with plans to open 25 official walk-in service centers across India.[14]

In April 2014, OnePlus hired Han Han to help market its products in mainland China.[15]

On 9 March 2014, the company expanded its operations to the European Union.[16]

On 16 December 2014, The Supreme Court of India and Delhi High Court banned the import and sale of OnePlus One phones following a lawsuit by Micromax alleging it has exclusivity for shipping phones with Cyanogen OS software in India.[17] On 21 December 2014, the ban was lifted. The device continues to be shipped with Cyanogen OS; however, a customized version of Android specially designed by OnePlus and named OxygenOS has been released, allowing later OnePlus devices to be sold in India.[18][19]

OnePlus made its products available in Southeast Asia for the first time, partnering with Lazada Indonesia[20] on 23 January 2015 and was expected to expand during that year throughout the region. In June 2016, OnePlus decided to pull out of the Indonesian market due to local regulations for imported 4G smartphones restricting sales of the OnePlus 2.[21]

At the launch event of the OnePlus 6 on 17 May 2018, OnePlus announced it would be opening five new OnePlus Experience stores in India, as well as 10 new service centers.[22]

According to market research firm Counterpoint Research, OnePlus topped the Indian premium smartphone market last year with a 33 percent share, beating Samsung Electronics with 26 percent. In the IDC survey, OnePlus ranked third in India's market with more than $500 in the first quarter of this year after Apple and Samsung Electronics. And it ranked second after China's Vivo in the 300-500-dollar market.[23]

On 16 October 2020, Carl Pei resigned as director of OnePlus.[24][25]

In 2021 Oppo and OnePlus combined their hardware research teams via OPlus.[26]

In July 2021 OnePlus Merges OxygenOS With Oppo’s ColorOS , Both companies’ software will remain separate and continue to serve their individual regions (OxygenOS for OnePlus phones globally, ColorOS on OnePlus and Oppo devices in China) but share a common codebase, which OnePlus says should standardize its software experience and streamline the development process for future OxygenOS updates.[27] [28]

Advertising and marketing[edit]

Invitation system[edit]

Early phones were only available through a system whereby customers had to sign up for an invitation, which OnePlus called an invite, to purchase the phone at irregular intervals. The system was claimed to be necessary for the young company to manage huge demand.[29] OnePlus ended the invitation system with the launch of OnePlus 3 on 14 June 2016.[30] Announced via an interactive VR launch event, the OnePlus 3 initially went on sale within the VR app itself. OnePlus touted the event as the world's first VR shopping experience.[31] The phone was made available for sale later that day in China, North America and the European Union on the OnePlus website, and in India on Amazon India.[16]

"Smash the Past"[edit]

On 23 April 2014, OnePlus began its "Smash the Past" campaign.[32] The promotion asked selected participants to destroy their phones on video in an effort to purchase the OnePlus One for $1 (US). Due to confusion, several videos were published by unselected users misinterpreting the promotion and destroying their phones before the promotion start date.[33][34] OnePlus later revised the rules of their promotion by allowing consumers to donate their old phones.[35] There were 140,000 entrants in the contest with 100 winners.[36]

OnePlus Playback[edit]

OnePlus Playback is a series of music videos in collaboration with popular Indian singers, beginning in 2018 .[37][38]

Brand ambassador[edit]

In May 2019, OnePlus made a deal with ‘Avengers’ actor Robert Downey Jr. to endorse OnePlus 7 Pro. Before him, it was Indian actor Amitabh Bachchan who used to endorse OnePlus in India.[39]

Partnership with Hasselblad[edit]

On 8 March 2021, OnePlus announced a $150 million deal with Hasselblad to develop camera technology for OnePlus, which also included the new OnePlus 9 series phones that also included improved cameras made in partnership with Hasselblad.[40][41]

Controversies and Criticism[edit]

"Ladies First" controversy[edit]

On 13 August 2014, OnePlus hosted a contest to give invites, which were hard to come by at the time, to their female forum members. Users were asked to post a photo of themselves with the OnePlus logo, images would be shared in the forum and could be "liked" by other forum members. This received major backlash for objectifying and degrading women, resulting in the contest being pulled within hours.[42]

Criticism of customer support[edit]

The customer support at OnePlus was once the subject of strong criticism. In 2017, the company increased the number of customer service staff and set-up customer service and repair centers in Asia, Europe and the United States, greatly improving turnaround times for repairs and other issues.[43]

OnePlus USB-C cable[edit]

After several weeks of customer complaints on OnePlus forums and on Reddit, Google engineer Benson Leung showed that the USB-C cable and USB-C-to-Micro-USB adapter offered by OnePlus at that time did not conform to the USB specification. OnePlus co-founder Carl Pei on 26 November 2015 admitted that the cable and adapter did not conform to the USB specification, and offered refunds (although not for cables bundled with the OnePlus 2 phone).[44][45][46]

App performance throttling[edit]

In July 2021, the company was accused of, and then admitted to throttling app performance. The throttling was uncovered by Andrei Frumusanu at AnandTech when he discovered the OnePlus 9 significantly diminishing the performance of Chrome.[47][48]

Reception[edit]

XDA Developers said in 2020 "OnePlus usually does a decent job of bringing some of the new features it launches with its latest flagships to older devices."[49]

Products[edit]

OnePlus is known for making SmartphonesHeadphonesWearables and Televisions. Some of its products are known as "Flagship Killers" for providing a better experience for a lower price than their counterparts.[50][51] Their products overall have received mixed reviews[52][53]

Source : Wikipedia

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  1. Nice formation. It's an eye opener that the most preferable products are Chinese products except Apple

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